strategy | design | implementation
for nonprofits & other do-gooders

Whether you’re creating a simple website or a sophisticated campaign, you need to have a strategy, a plan and the right tools.

And you want it to look and work great for your audience. So you need a trusted partner to help with some or all of those pieces.

I’d like to help



While I’m proud of my creative public facing work, a lot of the most interesting work I do is behind the scenes.

  • Stakeholder alignment
  • Competitor audits
  • Brand architecture
  • Messaging & positioning
  • Campaign planning & identity
  • Fundraising & advocacy
  • Persuasive messaging
  • Marketing & outreach
  • Microsites & cobranding
  • Website architecture & flow
  • Content audit & assessment
  • Taxonomy & content modeling
  • Communications strategy & planning
  • Technical tools assessment & planning
  • Workflows & internal systems


I love design. All kinds of design. Snappy banners, responsive emails, full brand ID or advanced UI — it’s all good.

  • Logo & visual identity
  • Brand guide
  • Marketing collateral
  • Art direction
  • Customized themes
  • Full original design
  • One-page/micro sites
  • Easy to navigate enterprise sites
  • Data visualization
  • Concept visualization
  • Interactive maps
  • Online Campaign Ads
  • Social Media
  • One Pagers
  • PDF Publications


Seeing a project through from concept to completion is something of a specialty — no matter how large or small.

  • Websites
  • WordPress customizations
  • Integrations
  • Content migration
  • Donation Forms
  • Advocacy Forms
  • HTML Emails
  • Website Integrations
  • Design Elements
  • Form Templates
  • HTML Emails
  • Content placement
  • Team capacity augmentation
  • Training
  • Post launch support

Selected Work


heather gardner-madras | principal

I bring over 25 years of creative and technical project experience with nonprofits to every engagement. My experience begins with a BFA in photography from SCAD, but has come to embrace all things design and web related.

I began consulting because I wanted to share lessons learned the hard way and exciting new ideas with great causes. My passion for the work my clients do inspires me and I learn something new from every project. 

gardner-madras | strategic creative provides a wide range of communications services to progressive nonprofits and other do-gooders. Working together, we will solve all your creative, marketing, and technology challenges. Having fun while doing great work is important to me. I want my clients to love the process just as much as they do the project outcome.

I work with clients in all time zones from my virtual office in the lovely wooded hills of Oregon. When I’m not online, you can find me cooking something, hanging out with my husband, or doting on our cats.