Branding
Oregon Apollo had a variety of challenges in determining a logo and a very short timeline. The movement needed to develop its grassroots and state-based identity and appeal to farmers and the rural community while also representing the potential of a number of renewable energy technologies, such as wave power, solar and biofuels. At the same time, a tie in needed to be maintained to the national effort with which it is affiliated.
Using the style and font of the national for the name and adding a homespun visual feel to the logo components, it was possible to be bold and professional but not so polished as to be offputting to the target audience.
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