Web sites
League of Women Voters

Strategy // Design // Execution

In early fall of 2004, the League of Women Voters' Web site was in need of an update to help their members prepare for the presidential election. With no time to complete the site makeover and needing to get the most important information up front and center, they decide to put this page in front of their regular site to drive traffic to the right areas.

Instead of finding an overwhelming wealth of competing information, visitors to the site were engaged in with a compelling question and reminded of the urgency of the situation with a prominent countdown clock. Select prioritized information was discreetly categorized to provide users with easy direct pathways to their interests.

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