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BACKGROUND
heather gardner-madras (aka hgm) began gardner-madras | strategic creative to provide progressive nonprofits and socially responsible businesses
with access to experienced online strategy, design and execution. A deep Web generalist, she wanted to share lessons learned the hard way
and exciting new ideas with great groups engaged in improving social and environmental conditions around the world.
Much of this proficiency was acquired during her years at Carol/Trevelyan Strategy Group (CTSG), a division of Kintera, Inc.
As Design Director, HTML Production Director, lead UI designer and eventually Kintera Grants Program Manager, she worked on or oversaw work
for clients such as Organic Valley, NRDC, Planned Parenthood and the Global Fund for Women. Combined with work on many issue based
campaigns and coalitions, this variety of roles provided a unique understanding of the nonprofit perspective. In her current consultancy,
a deep knowledge of primary tools and new technologies creates the ability to find a best of breed solution for any project.
Previous to focusing on internet technology and design, she earned a BFA in Photography from the Savannah College of Art and Design and
worked as a photographer, teacher and gallery curator. Her extensive background in design, the web, and communications means the expertise
to match creative ideas, common sense strategies, and appropriate technologies to each client's specific goals.
Combining these strengths with a quality network of proven creative and technical partners allows the flexibility to provide full
service solutions for clients' creative, communications, marketing and technology needs. Partnering with experts in fields ranging from PR consultants
to opensource and proprietary technology providers also refines our understanding and continues to increase the depth and breadth of capabilities and knowledge in the company.
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