Branding
The American Nurses Association needed an easily identifiable brand for their
legislative newsletter for members. Because they wished to move the delivery of
the newsletter to primarily an email format, it was crucial that members receiving the email
did not mistake it for spam. The design was kept simple and a silhouette of the capitol makes
the policy based nature of the publication readily apparent.
The Association colors were incorporated to maintain branding continuity with their other
initiatives. [more about the newsletter Web site]
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