Web sites
Branding // E-newsletter tool // Design // Execution
The American Nurses Association needed a satellite site and system that allowed them to easily create attractive E-Newsletters and simultaneouslypublish them to an online archive and subscription management site. Working with CTSG engineers heather gardner-madras helped architect the system workflow based on extensive experience with HTML email & UI requirements.
At the same time, this outreach program had lost its momentum, so a new brand was developed to help members easily identify and respond to the policy arm or the organization. [more about the branding]
The result is a robust mini-site that links in to their online network and their supporters.
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